Gamer clothing line Meta Threads has joined forces with Microsoft for a second generation of Xbox apparel, launching on June 11 during Electronic Entertainment Expo (E3) 2019, held in Los Angeles June 11 to 13. Highlighting both athletic and technological influences, the futuristic, hard-hitting line will feature functional modern clothing that brings the lifestyle of gaming to every fan.
“Working with a team as talented as Xbox has made the creative development process an incredible experience,” says Steve Nabi, co-founder and president of Meta Threads. “Gaming remains a dominant force in pop culture and our goal is to capture the lifestyle beyond just the screen, bringing it into our fan’s every day lives. We are excited to announce our second collection with Xbox at E3 and are looking forward to future projects.”
“Meta Threads celebrates the gaming community with their creative direction and quality execution,” says John Friend, director of Xbox & Halo Consumer Products. “This new line delivers aspirational and accessible gear. We can’t wait to see fans flying their colors at E3!”
The collection will debut at E3 with 15 pieces available for purchase beginning on June 11. Two of the 15 pieces at E3 will be exclusively available at the Microsoft Theater during the show. Fans can also customize their Xbox gear with their own Gamertag.
Take a look at the collection in the YouTube video below.
Photo: Meta Threads
