The Ghostbusters are coming home to Hasbro.
From 1986-1991, Kenner (acquired by Hasbro in the ’90s) produced and marketed The Real Ghostbusters toy line. Many of those same designers still work at Hasbro, and just in time for #GB20, the company has been named master toy licensee for the entire Ghostbusters franchise.
Sony Pictures Consumer Products and the Rhode-island based toymaker inked a new deal under which the company will produce new toys and collectibles inspired by the franchise, which first launched with the debut of the original Ghostbusters film in 1984. The new offerings will debut in time for the release of the next Ghosbusters film, which is currently in production in Canada under the direction of filmmaker Jason Reitman — son of original Ghostbusters helmer Ivan Reitman.
Earlier this year, Hasbro and Sony debuted the Transformers Generations Collaborative: Ghostbusters Mash-Up Ecto-1 Ectotron (check out the review in the Pop Insider’s sister publication the Toy Insider). During Comic-Con International: San Diego (SDCC), the second Transformers x Ghostbusters mashup arrived in the form of the Ecto-35 — based on the classic G1 Optimus Prime. It’s all tied together with a Transformers/Ghostbusters crossover comic from IDW Publishing, launched in celebration of the brands’ dual 35th-anniversary celebrations this year.
Photos: Hasbro | Sony Pictures
