Hasbro is bringing fandom-onium to Comic-Con International: San Diego (SDCC) with one of the largest fan experiences the convention has ever seen. With a huge lineup of fandoms, SDCC guests can visit Booth No. 3213 and beyond to interact with franchises like Transformers, Dungeons & Dragons, Magic: The Gathering, G.I. Joe, and Beyblade.
Experience the ultimate fandom hub by visiting the Hasbro Pulse Booth. This fandom-fueled booth will feature the latest Hasbro products and unique photo opportunities with fan-favorite characters. Fans can also buy con-exclusive merch at the Hasbro Pulse Toy Store and tune into exclusive livestreams at the Hasbro Pulse Fanstreaming Studio.
See Cold Slither live at Brick by Brick in San Diego. | Source: Hasbro/ Sideshow
This collection combines Magic's signature gameplay with the world of Spider-Man. | Source: Wizards of the Coast
Bring the band home with exclusive G.I. Joe action figures. | Source: Hasbro
Hasbro’s most popular brands and franchises will debut at the convention through unforgettable experiences, live events, and more. G.I. Joe fans can experience a live concert and signing from Cold Slither, while Beyblade enthusiasts can compete in Beyblade x Walmart San Diego Tournaments. Magic: The Gathering players can swing into new adventures with Wizards of the Coast’s Spider-Man collection or meet the legendary Cabbage Merchant at the Avatar: The Last Airbender event at Petro Park.
SDCC guests can learn more about their favorite fandoms with Hasbro’s expansive lineup of panel experiences. From new product reveals to major updates, attendees can witness exciting conversations by watching panels like The New Era of Power Rangers, the Hasbro Star Wars Panel, Celebrating Dungeons & Dragons 2025, and more.
To learn more about Hasbro’s extensive portfolio, visit hasbropulse.com.
