If you’ve been craving a sweet new style, Hershey is here to step up your fashion game!
Thesweet chocolate company is teaming up with Ground Up for a scrumptious new shoe collection inspired by Hershey’s iconic candies. Launching in Spring 2026, this footwear line will melt sugary style with childhood nostalgia for looks as eye-catching as they are mouth-watering.
The Hershey x Ground Up collaboration will include several designs inspired by fan-favorite Hershey treats, like chocolate bars, Hershey’s Kisses, Reese’s, Twizzlers, Jolly Ranchers, and more. Each pair of kicks will feature the sweet’s classic colors and logos but with zany, interactive twists. While the brands haven’t revealed many specific details, the collection is sure to have the candy-coated couture that fans have been craving.
The Hershey x Ground Up footwear line is in development now and will be available next year. This is only the first collection of the partnership, so there are plenty more delectable fashion goodies on the way.
