Want to show off your must-have merch to hundreds of thousands of consumers? The Pop Insider’s fifth annual holiday gift guide will feature gifts for geeks of all ages and lovers of every major fandom.
The guide will open with our favorite 20 geeky gifts of the holiday season in the Pop 20, followed by pages of gifts for all of the nerds in your life to obsess over. The full guide will feature apparel, accessories, collectibles, home goods, games, and more.
The 2023 holiday gift guide will be distributed online at thepopinsider.com on Oct. 12, 2023, with expanded distribution at New York Comic Con. If your products are under embargo beyond Oct. 12, please let us know in your submission.
PLEASE NOTE: Due to increased demand, the large number of submissions anticipated for review, and the operational costs of running a program of this magnitude, we charge a SUBMISSION FEE of $65 PER PRODUCT. Please note that submitting your product does not guarantee inclusion in the gift guide.
The Pop Insider’s target audience is adults and collectors ages 18-44. We are primarily looking for licensed products for adults, and a small selection of kids’ products featuring legacy/classic/older fandoms, so please take this into consideration as you make your submissions.
DEADLINE: JULY 21
Any other questions? We’re happy to help! Email Marissa Silva and Ali Mierzejewski!
ADVERTISING OPPORTUNITIES ALSO AVAILABLE!
The Pop Insider reaches hundreds of thousands of consumer fans, collectors, and kidults each year across multiple platforms and especially during the holiday season. Our incredible editorial team of pop culture experts showcases all of the best licensed, fandom-based merch in every issue, and The Pop Insider’s Holiday Gift Guide is the biggest and most influential issue of all!
For more information and opportunities, contact stephanie@popinsider.com or jd@popinsider.com.