No foolin’: Def Leppard got its own beer.
Def Leppard partnered with Seattle’s Elysian Brewing Co. to craft the Def Leppard Pale. The band’s new brew will launch on May 23—and coincide with its co-headlining tour with Journey, which starts on May 21. (Shows run through Oct. 7, so maybe if you’re lucky, you can still get tix. Maybe.) The Def Leppard Pale—which as a 6 percent ABV—will be available at most of the stops on the tour, as well as select restaurants and bars. The partnership was brokered by Epic Rights, Def Leppard’s global retail branding agent.
If all goes well, could this mean a full line of Def Leppard beer is on the way? Rock of Ales? Porter Some Sugar on Me? We’re here for it.