Christmas in July 2023
Christmas in July 2023
It’s time to deck the halls with pop culture collectibles! | Source: JAKKS Pacific

Did you check the calendar this morning? It’s July 25, and that means there are just five months until Christmas!

For the fourth year in a row, all three Adventure Media & Events publications — The Pop InsiderThe Toy Book, and The Toy Insider — have teamed up with JAKKS Pacific to celebrate Christmas in July with an exclusive look at upcoming holiday products. This year, JAKKS is expanding its seasonal collection with the addition of two new advent calendars inspired by a pair of holiday staples: National Lampoon’s Christmas Vacation and Peanuts.

But that’s not all! We’ve also got a look at the latest Shelf Talkers that will help you fuel your fandom this holiday season and beyond!

It’s better than a subscription to the Jelly of the Month Club! | Source: JAKKS Pacific

National Lampoon’s Christmas Vacation Advent Calendar

MSRP: $39.99 | Available: Fall 2023

It’s Christmas time and the Griswolds are preparing for a family seasonal celebration, but things never run smoothly for Clark, his wife Ellen, and their two kids. Clark’s continual bad luck is worsened by his obnoxious family guests, but he manages to keep going knowing that his Christmas bonus is due soon — or so he thinks!

This advent calendar is inspired by the 1989 holiday classic and includes 24 windows for kids and families to open. The set includes an assortment of 1-inch figures and pieces to build an additional figure. Pop-up diorama pieces add to the fun. The previously released Clark W. Griswold Shelf Talkers Talking Plush is available again this season.


More cheer than Charlie Brown’s Christmas Tree! | Source: JAKKS Pacific

Peanuts Advent Calendar

MSRP: $49.99 | Available: Fall 2023

On October 2, 1950, Charles M. Schulz introduced a brand-new comic strip with an unlikely round-headed hero, “Good ol’ Charlie Brown” and Peanuts was born. Over the years, the Peanuts gang has become synonymous with the holiday season, and this new advent calendar includes 24 windows that families can open to discover 2-inch scale figures and accessories. Pop-up diorama pieces add to the fun.


Which Shelf Talker will you grab first? | Source: JAKKS Pacific

Shelf Talkers Assortment

MSRP: $24.99 | Available: Fall 2023

First shown on the convention circuit this spring, JAKKS Pacific’s Shelf Talkers collection includes a variety of pull-string, talking plush characters with sculpted vinyl heads inspired by cult classic movies.

This fall, retailers will stock Andy Stitzer from The 40-Year-Old Virgin, Bluto from Animal House, McLovin from Superbad, and The Dude from The Big Lebowski. Johnny Lawrence from Netflix’s Cobrai Kai and Beavis and Butthead are also available.

Each 12-inch figure features more than 14 phrases and comes with three replaceable LR44 batteries included.


Happy holidays!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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