There’s a ssssssnake theme happening across the Masters of the Universe line this year. | Source: Mattel

We often say that “you’re gonna need to clear some space on your shelf,” but when it comes to Mattel‘s new Masters of the Universe collection, you’re really gonna have to clear some space on your shelf!

Following a behind-closed-doors preview at the Spielwarenmesse international trade fair in Nuremberg, Germany earlier this year, the 2023 Masters of the Universe (MOTU) product line has been unleashed to the masses. As previously confirmed by our sister publication, The Toy Book, the line is anchored by the 1980s-inspired MOTU Origins Snake Mountain Playset that will hit retail this fall.

Who doesn’t love a great action figure checklist? | Source: Mattel

Mattel’s full range includes a whopping 31 SKUs spanning the retro-inspired MOTU Origins line of 5.5-inch scale figures, vehicles, and playsets, AND the collector-focused, Masterverse line of 7-inch scale action figures. But let’s get real here: whether this stuff is geared toward kids or collectors, you’re going to want ALL of it!

Related: Masters of the Universe: Exploring the Secrets of Eternia

The MOTU 2023 product line will be available at a variety of mass and specialty retailers with availability dates staggered from spring through fall. Select items are now available to preorder from Entertainment Earth and other retailers.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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