Mattel’s ‘KPop Demon Hunters’ Collection Is How It’s Done, Done, Done

You’d better start working on your shopping strategy. Mattel just unveiled all the KPop Demon Hunters action figures, merch, and collectibles coming down the pipe this year, and they’re gonna be golden.

Stealing the spotlight is the KPop Demon Hunters American Girl doll collection. Available for preorder now, this lineup transforms Rumi, Mira, and Zoey into 18-inch dolls, each with their unique outfits, accessories, and attitudes from the Netflix film. Fans can secure them now on americangirl.com, with shipping slated for later this year.

Other Mattel brands are also showing fans how it’s done, done, done. This fall, fans can grab two show-stopping Fisher-Price Little People Collector Sets: HUNTR/X, which includes the talented trio wearing their “Golden” get-ups, and Saja Boys, featuring Romance, Baby, Jinu, Abby, and Mystery, straight off the stage from “Soda Pop.” You can even grab a KPop Demon Hunters edition of Uno, complete with all-new artwork from the film and a special Wild Golden Honmoon card. 

For an extra tiny takedown, you can rep your bias on your belt with Saja Boys and HUNTR/X Polly Pocket collectibles. The Saja Boys 5-Pack features micro versions of the heartthrobs — Jinu, Baby, Abby, Mystery, and Romance — with five soda can-inspired capsules and keychain clips. The Polly Pocket Tiny Capsule series includes five more dolls to hunt down: Rumi, Mira, and Zoey in personalized raymeon cup charms, Manager Bobby in a HUNTR/X lightwand, and Derpy and Sussie hidden in a potted plant.

Let your shelves shine like they’re born to be with an assortment of action figures and collectible dolls. In addition to the previously announced HUNTR/X fashion dolls, fans can also grab a Jinu doll wearing his bright and bubbly “Soda Pop” outfit, a trio of HUNTR/X dolls that jam out to “Golden,” and Rumi rocking her battle gear, her shimmering Four Tiger Sword at her hip. Saja Boys stans and HUNTR/X heads can both collect their favorite band members as 6-inch-scale action figures, or duel it out with a duo pack of Rumi and Jinu in their finale ‘fits. 

If you’re on the hunt for a surprise box that totally slays, look no further than the For the Fans figures! This star-studded series features beloved characters from the film — such as Rumi, Mira, Zoey, Jinu, Baby, Derpy Tiger, Sussie, and a rare chase figure — all equipped with their iconic attire and accessories. Fans can discover even more golden goodies with the Hello Friend Mini Reveal Assortment, which includes 13 mystery characters to collect, each with its own themed charm and keychain clip, so you can bring the power of the Honmoon wherever you go.

Save the date — Mattel’s KPop Demon Hunters collection will start rolling out onto shelves later this fall! There’s even more magical merch on the way, so keep an eye out for more drops throughout the rest of the year.