To those who drive: remember your first car? Chances are it wasn’t the newest or prettiest one on the market, but it was yours, and that’s what really mattered. Well, Mattel is in the business of taking you down memory lane with its new collab with the innovators behind the art collective MSCHF: The Hot Wheels Not Wheels collectible vehicle. MSCHF, created in Brooklyn, New York, in 2018, is known for its unconventional and eclectic style and use of controversial themes. Its goal is to evoke conversations through the use of art, technology, and social commentary, drawing attention to things normally taken for granted in a consumerist society.
Styled after the Japanese imported cars of the 1990s, the 1:64 die-cast vehicle features a yellow spare tire, a rusted wheel hub (ensuring that it’s not going anywhere), a cracked front windshield, a dirty rear window with the words “wash me” written on it, parking tickets, and a seat belt hanging out of the driver’s side door. Having seen rough rides and amateur-level repairs, this collectible is sure to remind you of the experience of having a well-loved older car.
Want to add this beauty to your Hot Wheels collection? The Mattel and MSCHF Hot Wheels Not Wheels Vehicle will be available for purchase on Aug. 30, retailing for $30. For more information on this collaboration and the car’s retail availability, be sure to visit MSCHF’s Not Wheels site and Mattel Creations.
