Source: eBay

After increasing its role in the collectibles arena over the past few years, eBay is taking a big step in connecting entertainment with its online marketplace.

The e-commerce company is launching eBay Live beta, a series of live collectible shopping events that will give collectors the opportunity to browse and purchase products in an interactive environment. Its new technology allows instant purchasing within the world’s largest marketplace.

The first series features trading card enthusiast and eBay seller DJ Skee, along with eBay seller Jess Mineo of Bleecker Trading. Together, they will showcase some of their most iconic collectibles, including a 1998 Kobe Bryant Skybox That’s Jam PSA 10 and a 1995 Topps Finest Michael Jordan M1 Red Bordered Refractor PSA 9 Mint. 

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Trading card enthusiasts will be able to directly interact with DJ Skee and Bleecker Trading through reaction buttons and a chat, adding a new level of entertainment to the shopping experience. The live events invite collectors to engage with products the same as if shopping in a traditional, offline marketplace, as they will be able to purchase any of the showcased cards directly through the livestream.

The first livestream in the series premieres on June 22 at 3 p.m. ET. Shoppers will be able to access the online marketplace through the eBay app or at ebay.com/ebaylive.