File this under things you didn’t know you needed: Lifestyle brand Hype is partnering with fast-food chain Kentucky Fried Chicken (KFC) for a new collection of apparel and accessories.
The accessories are a true highlight of this upcoming release. They include a KFC Bucket Bag and a KFC Drinks Bag which are — we aren’t kidding — designed to fit a bucket of chicken and a KFC drink, respectively. Wild? Yes. But perhaps also genius.
The drop will offer 47 pieces in all, ranging from bralettes, joggers, and T-shirts to puffer jackets, hats, and backpacks. Designed with a music-festival vibe in mind, the items all feature KFC-associated colors, slogans, and imagery from throughout the restaurant’s history.
This includes an oversized, retro racer jacket decorated with classic KFC branding and a bucket hat designed to look like a KFC bucket, complete with fried chicken imagery on the interior lining. There will even be loungewear decorated with the iconic slogan “It’s Finger Lickin’ Good.”
The full KFC x Hype collection will launch tomorrow, Aug. 4, on the Hype website. Fans can visit the site and sign up now to get email notifications about this yummy collab.
