Source: ReedPop

Less than one week ahead of its New York Comic Con (NYCC) event kicking off, fandom convention company ReedPop has officially launched “The Haul,” a new online shopping platform for pop culture fans.

The site features a wide variety of merchandise, ranging from convention exclusives to fan art pieces that you would typically find in Artists Alley. The platform is set up so that artists and merchants can apply to sell their products, which fans can browse and shop by seller, by event, and/or by fandom. Generally, it is intended to replicate the convention collecting experience that fans get at in-person ReedPop events.

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At launch, the platform’s highlights include a selection of officially licensed Marvel merchandise (primarily apparel and some adorable Skottie Young pins), an exclusive Moon Knight No. 1 with Variant Cover Art by John Tyler Christopher (limited 2,500 copies), and some of this year’s NYCC merch. The products represent a wide range of fandoms, too, including tabletop gaming, video games, Marvel, Star Wars, DC, Doctor Who, and more.

Interested shoppers and potential sellers alike can head to to learn more about this new platform. In addition to the merch offerings, the site has helpful information about becoming a seller, shopping on The Haul, or even becoming a ReedPop Rep on social media!