If you didn’t already know, this year marks what would have been the 100th birthday of the late comic book legend Stan Lee. To commemorate the man behind some of the most beloved comic book characters of all time, fans can get ready for a new collection of Stan Lee merch at Hot Topic.
Genius Brands International — in partnership with POW! Entertainment — has teamed up with the pop culture retailer for a collection of official, Stan Lee-branded, print-on-demand apparel. These pieces will be available at hottopic.com in time for this holiday season.
This Hot Topic launch is the first direct-to-retail partnership for the Stan Lee brand, but it is just one part of a larger celebration. Other merch partners for the Stan Lee Centennial Collection include Funko, Bioworld, Changes, Iron Studios, Jada, Mego, Mighty Mojo, Moor Art, Royal Bobbles, and Sideshow.
The Centennial campaign is, according to Genius Brands, just the first phase in a broader consumer products plan for the Stan Lee Universe. In addition to apparel and collectibles from the existing partners, fans can expect Stan Lee-themed products in additional categories starting early next year.
Only one thing left to say — excelsior!
