BAIT rolled into New York Comic Con (NYCC) with some fresh fashion fits for many fandoms.

The BAIT x Saint Seiya collection debuted at the show with T-shirts ($35) and hoodies ($70) featuring characters from the Saint Seiya: Knights of the Zodiac including Athena, Cygnus, Ikki, Seiya, and Shiryu (pictured top). Select styles have already made their way online for anime fans not attending NYCC this weekend.

Also at the show, BAIT dropped a collection of merch inspired by One Piece that quickly sold out and served up new gear inspired by Yu-Gi-Oh!

Left: BAIT x Super Seiya. Right: The updated Marvel Varsity Jacket | Source: Nadia Velit, The Pop Insider

For Marvel fans who missed out on BAIT’s varsity jacket a few years ago, a new version is available at NYCC that includes solid black trim on the the neck and sleeves instead of the striped version from the 2018 release. BAIT tells The Pop Insider that the jacket should be available online “in a few weeks.”

Source: BAIT via X (formerly Twitter)

Finally, BAIT teamed up with Champion for a limited edition drop inspired by My Hero Academia. If you’re at NYCC, swing by booth No. 1435 to snag a few pieces while supplies last!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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