At 3:30 p.m. yesterday, the Marvel stage at New York Comic Con (NYCC) witnessed superhero action brought to the real world when Hasbro showed off its latest collection of Marvel superhero-themed toys and action figures

The Hasbro Avengers showcase featured three different categories, NERF, Marvel Legends, and HasLab. The panel showed off three of the new Marvel Mech Strike Mechasaurs NERF Blasters, which are themed after different characters including Black Panther, Captain America, and Spider-Man. These blasters strap onto your wrist and can hold three darts at a time! 

However, the highlight of the show was the Hasbro action figures. Hasbro’s Marvel Legends series is always a great lineup that features some of the hottest characters, both new and old. Recently, the team launched Infinity Saga action figures based on Iron Man, Captain America, Black Widow, and more, even though these characters haven’t seen screens in years! This drop also featured the return of Bruce Banner to Marvel Legends, a character who hasn’t been in action figure form in almost a decade.

The Giant-Man figure is a foot-and-a-half taller than your average Marvel Legends figure! | Source: The Pop Insider
Bruce Banner first came out in 2015, we're now in 2023. A lot of fans who might be collecting now probably had no idea that it previously existed.”
Ryan Ting, Senior Manager for Global Brand Development & Marketing for Marvel Legends at Hasbro

The Hasbro team gave away some Marvel Legends action figures as they showcased recent releases including the Iron Man Mark I Figure, the West Coast Avengers figures, and more, but there was one figure to top them all — Giant-Man

The Giant-Man figure is Hasbro’s latest HasLab crowdfunding endeavor, which was previously covered here byThe Pop Insider. This figure is two feet tall and is full of crazy details, including shredded muscles and interchangeable faceplates to match each vibe in your display case. The crowdfunding campaign needs 10,000 backers by Oct. 23. To sign up, you can go to hasbropulse.com. If more than 10,000 backers join the campaign, you can also unlock more Giant-Man heads, including a zombie head at 12,000 backers and a Skrull head at 14,000 backers. 

We really want to bring this to life and we kind of need everyone's support to come and back it. So if you're on the fence, don't be on the fence, right? Hop on, join us, and let's make this a reality.”
Dan Yun, Brand Manager for Global Product Development & Marketing for Marvel Legends at Hasbro.

If you haven’t had a chance to stop by Marvel’s booth (No. 2153), you’re going to want to head over today to check out Hasbro’s lineup along with other displays from Citizen, PlayStation, and more.

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.

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