NYX Professional Makeup wants to help you prepare your scariest look yet this spooky season. That’s why the company has teamed up with Universal Studios to reintroduce the iconic monsters of yesterday to a new generation this Halloween, combining special effects (SFX) artistry and entertainment.
The campaign, aptly entitled “Mon-Star Bash,” features a diverse cast of rising Gen Z stars. Musician Landon Barker stars as The Werewolf, social media personality and model Reginae Carter stars as one of The Mummi Twins, content creator and DJ Phoenix Brown stars as The Bride of Frankie, and artist Grace McKagan stars as Drakulah. NYX has also partnered with globally-renowned SFX makeup artist Mimi Choi for this collab.
NYX is teaming up with rising Gen Z stars for the campaign. | Source: NYX
NYX is teaming up with rising Gen Z stars for the campaign. | Source: NYX
The Mon-Star Bash collection offers a variety of Halloween costume enhancers. Adding to the company’s existing portfolio of SFX face paints, the vegan and cruelty-free assortment will feature seven new, ultra-pigmented shades of SFX Face and Body Paint Sticks inspired by classic monster colors. Fans can also unleash the monster within by using the metallic silver and gold Glitter Face and Eye Paints to add an updated shine or the Spiky Fringe Jumbo Lashes to unlock pro-level artistry. Furthermore, NYX is releasing an intense black shade of the cult-favorite Butter Gloss lip gloss.
As the beauty brand becomes increasingly more involved in entertainment, NYX will release a custom music video featuring the star talent from the campaign. The original song will be posted across digital platforms and creators will post videos on social media transforming themselves into their favorite Mon-Star.
This limited-edition collection will be available to purchase online soon at nyxcosmetics.com.
