Clothing brand Zara partnered with Okay Bears for a new collection of apparel that is all about uplifting others.
Okay Bears is a brand best known for its series of digital collectibles that focuses on community. The brand has collaborated with different organizations including United Nations for refugees, (RED) for health justice, and Movember for men’s mental health.
“Okay Bears’ meaningful message and its uplifting community has struck a chord with brands, making it one of the most sought-after names in Web3,” says Desmond Sansevere, senior director of licensing at IMG, Okay Bears’ exclusive licensing agency. “This bold and catchy collection with a fashion powerhouse like Zara is the perfect launch to Okay Bears consumer offerings. It not only provides the Okay community a fun and different way to connect with the project and each other, but also introduces it to new audiences.”
The collection includes four T-shirts that feature the Okay Bears logo along with different Okay Bears collectible designs. You can shop the collection at zara.com and at Zara locations worldwide.
