Rainbow Friends Action Figure Assortment | Source: PhatMojo/The Pop Insider

When you love what you do, it shows. PhatMojo is a toy and brand management company that works with creators to make products inspired by gaming and entertainment brands like Rainbow Friends, Blox Fruit, and more. Whether you’re a fan of horror gaming experiences or addicting games, here’s a look at some hot brands that have new PhatMojo toys and collectibles launching this fall. Take a look so you can be ahead of the game!


Rainbow Friends

It’s never a normal day when the Rainbow Friends want to play! Rainbow Friends is a multiplayer, kid-friendly horror story experience, featuring monsters and creatures that will appear throughout the game. Fans can collect some of the most popular characters with new collectibles from PhatMojo. Series 1 of the Rainbow Friends Action Figure Assortment features four characters from the game: Blue, Happy Blue, the Scientist, and Green. Each 5-inch figure is poseable, comes with interchangeable accessories, and sells for $9.99.

The Rainbow Friends — Ultimate Blue Bundle features eight surprise items inside a reusable, 9-inch storage container. Some of the surprise collectibles include a Blue action figure, two mini figures, two cosplay items, a sticker sheet, and an exclusive plush toy. The Blue Head Bundle also doubles as a piggy bank. Look for it this fall for $39.99.


Poppy Playtime

Poppy Playtime is an episodic horror video game by Mob Entertainment. Players take on the role of a former employee of a toy-making company called Playtime Co. as they revisit its abandoned toy factory many years after its staff’s disappearance. The Poppy Playtime — Mystery TV Bundle features mini figures of characters from the game — including Huggy Wuggy, Mommy Long Legs, and PJ Pug-a-Pillar — in exclusive colors, with two rare chase figures. Each bundle comes with a TV-shaped case that lights up to display mini figures in style. They will be available this fall for $12.99 each.

The Poppy Playtime — VHS Bundle features a VHS-themed case with several secret compartments full of hidden treasures. Each set comes with a poster; an exclusive, 16-inch, TV-static-style plush Huggy Wuggy; two 2.5-inch, gold trophy mini figures; a collector clip; and a key that collectors can use to unlock the case’s secret compartment. It will be available this fall for $29.99.


Pet Simulator

Fans of the Pet Simulator game can collect pets in the real world with the Pet Simulator Collectible Plush — Treasure Assortment and the Collector Bundle — Pixel Corgi. Series 2 of the Collectible Plush features 12 mystery pets for $9.99 each, including rainbow, gold, and dark matter rare pets with metallic fabric. Each pack also comes with an Epic DLC code. Series 2 of the Collector Bundle — Pixel Corgi comes in a reusable, 9-inch Pixel Corgi storage container. When fans open it, they will find eight items inside, including an exclusive plush character, two DLC codes, three mystery Pixel Eggs, a collector poster, and a mystery sticker sheet. They will be available for $39.99 each.


Source: PhatMojo

Garten of Banban

Garten of Banban is a first-person horror game that came out earlier this year. There are three games in the franchise, with more games coming soon. The player is a parent who is searching for their child at Banban’s Kindergarten, where all the kids and adult staff have mysteriously gone missing. The gameplay includes exploring the Kindergarten, completing tasks, solving puzzles, and avoiding the mascots who have become monsters. Garten of Banban toys are coming soon.


Source: PhatMojo

Doors

Doors is a first-person horror game that launched last August. The object of the game is to reach Door 100 and find the end of the current floor while avoiding entities that are out to kill you. Fans can play alone or in teams. Doors toys are coming soon.


Source: PhatMojo

Blox Fruits

Players can become master swordsmen, fight against tough enemies and powerful bosses, and sail across the ocean to find hidden secrets in Blox Fruits, an action-adventure anime game. In the game, players can redeem codes in order to gain XP boosts for their character while training to become the strongest player of all time. PhatMojo will launch Blox Fruits toys this fall.


Source: PhatMojo

Alphabet Lore

Alphabet Lore is an animated web series with more than 354 million YouTube views and more than 848.4 million views on the #alphabetlore hashtag on TikTok. In Season 1, what begins as a seemingly innocent educational video turns into an epic battle when the letter “F” attacks and imprisons the other letters of the alphabet. In Season 2, the number “1” arrives from a distant galaxy in search of the letter “X,” disrupting the tranquility of the Alphabet Lore world. Look for Alphabet Lore toys from PhatMojo this fall.


If you’re into any of these brands, or even if you’re just learning about PhatMojo for the first time, you have a lot to look forward to when PhatMojo launches its fall selections. Head to phatmojo.com for more information.

About the author

Jackie Cucco

Jackie Cucco

Jackie Cucco was a Senior Editor of The Toy Book, The Toy Insider, and The Pop Insider. She covered toy trends, pop culture, and entertainment news, and made appearances on national and regional outlets, including CBS, WPIX, News 12, and more. Jackie spends her time watching horror movies and working her way through every Stephen King novel out there.

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