Want to get your geeky goods and nerdy licensed merch into the most influential gift guide for kidults? Then submit your products to be considered for Pop Insider’s fifth annual Holiday Gift Guide!
The Pop Insider is the only multimedia resource dedicated to coverage of licensed pop culture merch with a kidult skew specifically in mind. Until July 31, we’re looking for products for our gift guide, including our Pop 20 list of the 20 best pop-culture gifts for geeks. Licensed apparel, home goods, games, and more, plus a small selection of licensed toys for kids will be considered.
“Circana is reporting the massive impact of kidults on toy sales, including consumers ages 18 and up accounting for more toy sales in Q1 of this year than any other age group,” says Marissa Silva, editor-in-chief of The Pop Insider. “And the impact of these big spenders certainly doesn’t stop at toys — it extends into entertainment, live events, theme parks, and licensed merchandise. This is something we’ve long recognized at Adventure Media & Events, and it’s why The Pop Insider was born: to better educate and serve this community of highly influential consumers,” she says. “Our fifth annual holiday gift guide will be bigger than ever, with more merch for fans of everything, from the latest superhero flicks and retro toys to sports teams and Netflix hits.”
The Pop Insider’s Holiday Gift Guide amasses more than 1 million unique monthly page views and is sent to 36,000 subscribers, while reaching 200,000 fans at New York Comic Con and even more via social, e-newsletters, and PR support.
All products must be submitted through the form at a fee of $95 per product, and submission does not guarantee a place in the gift guide. Product samples must arrive at Pop Insider’s New York City office no later than Aug. 9, and all products submitted must be new for 2024 and available by November 1.
Visit the submission page for full details on how to give your pop culture merch a chance to be a part of Pop Insider’s 2024 Holiday Gift Guide!
