Thundercats - Super7

They kept the spirit alive for Eternia, and now Super7 is headed for Third Earth, as another ’80s-era toy department staple is poised for a comeback.

Produced by LJN, the Thundercats toy line and its companion animated series developed a large following between 1985-1988, directly competing in a space dominated by Mattel’s He-Man and the Masters of the Universe (MOTU). While the toys never hit the same level of success that MOTU would enjoy, there was enough of a difference that Thundercats would thrive and stand on its own, maintaining fans in the decades that followed. With LJN having folded in 1995, the Thundercats license bounced around a bit, eventually passing through Bandai in 2011 and landing at Mattel. In 2016, the company released a small assortment of highly detailed Thundercats Ultimates action figures through its since-shuttered MattyCollector platform. Now, Super7 is relaunching the line.

Thundercats - Super7

In a similar scenario to when Super7 took over Masters of the Universe Classics following the MattyCollector closure, the company is re-starting Thundercats by releasing an initial wave of upgraded figures that were previously released by Mattel. The 7-inch scale Lion-O, Panthro, Jackalman, and Mumm-Ra (Mummy Form) are sculpted by the Four Horsemen and will be offered with an assortment of additional accessories, along with a secondary headsculpt that was not included in the 2016 Mattel release.

Thundercats - Super7

Each Ultimate Thundercats figure will be packaged in a collector-focused deluxe slip-case display box with its accessories. Preorders for the first wave are open now.

Photos: Super7

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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