Items from the AFC Richmond Shop | Source: Warner Bros. Consumer Products/the Pop Insider

You better believe that we’re ready to put on some music and do a wild locker room victory dance because, fellas, there is finally some Ted Lasso merch.

For those who aren’t familiar with this Apple TV+ original series, it follows an incredibly optimistic U.S. college football coach named Ted Lasso who gets tapped to coach a UK football (soccer) team, AFC Richmond. Trust me — even if you aren’t into sports, you’ll be ready to rock a Richmond jersey after binge-watching this addicting show, which is coming back for its second season next month.

And now, thanks to a new online shop from Warner Bros. Consumer Products, fans can rock some AFC Richmond gear! The official AFC Richmond Shop launched yesterday (along with the season two trailer) and it is packed with items inspired by the show.

Items from the AFC Richmond Shop | Source: Warner Bros. Consumer Products/the Pop Insider

The shop includes a wide selection of apparel and home goods featuring the AFC Richmond crest and colors, including a personalized jersey, a crew neck sweatshirt, a sherpa blanket, and a pint glass. Many of the tops are designed to look exactly like the uniforms that the team and staff wear in Ted Lasso.

There is also a variety of merchandise featuring Ted Lasso quotes, including “Be a goldfish,” “Biscuits with the boss,” “I believe in believe,” and “Smells like potential.” Most of these quotes are available on mugs, which have the show logo on one side and a quote on the other.

As they impatiently await the second season of Ted Lasso to debut on July 23, fans can go shop this merch at afcrichmondshop.com.

About the author

Madeleine Buckley

Madeleine Buckley

Madeleine Buckley was a Senior Editor at The Pop Insider, The Toy Insider, and The Toy Book. She covered all things toys and fandom, and has appeared on Cheddar and a variety of regional news networks to talk about the latest trends in both. She is a movie score enthusiast, mediocre knitter, proud Syracuse alumna, and Marvel lover. You can usually find her at the movies or hanging out at home with her super-pup, Parker.

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