We often say to “clear some shelf space,” and this time we’re pretty serious, especially if you’re a fan of ’80s nostalgia.

Last month, our sister publication, The Toy Book, exclusively revealed that The Loyal Subjects (TLS) and Hasbro inked a deal to revive numerous fan-favorite brands, including M.A.S.K., Jem and The Holograms, R.O.M., Popples, Playskool’s My Buddy, and more.

Now, The Pop Insider has the intel on when collectors can score some must-have merch from this epic collaboration.

On February 1, 2025, kidults can start hunting their local Walmart toy departments for the return of Playskool’s My Buddy and Jem and the Holograms, just in time for their 40th anniversary!

According to TLS, My Buddy is an 18-inch remake of the original while the 12-inch Jem dolls feature upgrades including the iconic theme song playing at the push of a button through the doll’s stand.

M.A.S.K. is also celebrating the big 4-0 and will follow in the summer with a range of action figures and vehicles that replicates the originals with some modern upgrades.

Fans looking for Popples and My Pet Monster can stay tuned for new products next fall.

No word yet on when R.O.M the Space Knight will be back in action.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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