Experts say scent is tied to memory, and while we all know what a fresh box of Crayons, a newly-opened cannister of Play-Doh, and a plastic action figure ripped from the blister card smells like — because truly, there is no scent quite like that of a new toy. Don’t we all wish we could bottle up that sense of childhood nostalgia and wonder? Well, now you finally can!
YuMe Toys brings grownups back to happier days with JOUET, a fragrance that evokes the pure joy of imagination.Â
You can literally transport yourself back to your favorite childhood memories with a single spritz of JOUET. This whimsical fragrance combines the purity of playtime with the essence of childhood nostalgia. With one spritz, you’ll experience the same euphoric feeling from opening presents during the holidays.
The best part about the JOUET fragrance? It’s made from 100% imagination!Â
( APRIL FOOLS! )
Sorry for the fake news, we just can’t resist a good joke. Unfortunately, the technology to make JOUET is completely non-existent, but YuMe Toys’ dedication to sustainability is very real. The company redeems recycled materials from Hong Kong Green Community centers for merchandise and food, which they share with their community.
JOUET may be from the realm of imagination, but YuMe’s pop-culture products aren’t. To learn more about their sustainability efforts and to view their line of collectibles, visit yumetoys.com
