We all wish we could live in Bluey’s world, and now we can at least build it ourselves.

The LEGO Group will release its first-ever collection of Bluey sets later this year. Even if you are one to pretend you did not cry during that one episode, you know you want to get in on this cuteness. 

A LEGO x Bluey collab is in the works!  | Source: The LEGO Group

While we don’t have all the specific product details yet, fans of the blue heeler family can expect six new sets to hit shelves later this year, and we already want them all. From the teaser images, it looks like fans can look forward to a variety of sets for different age groups, including kids ages 4 and up and kids ages 2 and up.

Bluey was the most-watched series globally on Disney+ in 2024, so it’s no surprise that The LEGO Group is embracing this franchise. 

For more information about this partnership, visit LEGO.com and bluey.tv. We will be watching Bluey reruns on Disney+ until we get our hands on these sets.

About the author

Ellen Slater

Ellen Slater

Ellen Slater is an Assistant Editor at The Toy Insider, The Pop Insider, and The Toy Book. When she is not writing, she enjoys cooking, attempting to try every Mexican restaurant in NYC, and reading celebrity memoirs. Ellen is an alumna of Oklahoma State University, where she studied Multimedia Journalism. Ellen grew up in Dallas, Texas, and currently resides in Brooklyn, New York.

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