Disney and Formula 1 are kicking off Licensing Expo with a bang by announcing a new upcoming collaboration featuring Mickey & Friends.
“As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love,” says Tasia Filippatos, President of Disney Consumer Products. “This exciting collaboration will unfold across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike.”
The collaboration will include experiences, content, and merchandise featuring Mickey and his friends alongside the Formula 1 brand.
“Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa,” says Emily Prazer, Chief Commercial Officer of Formula 1. “It fits perfectly with our strategy to step outside the world of sport, and into a broader consumer market, and in return, we’re introducing Disney to our 820 million fans worldwide. It’s a fantastic match as both brands are known for pushing boundaries and bringing entertainment and excitement to millions, so I can’t wait to see what our teams come up with for the circuit and beyond.”
The Disney x Formula 1 collaboration officially kicks off next year with more news to come.
