BoxLunch just revealed a collection of Strawberry Shortcake merch that adds an adorable, nostalgic touch to your closet for the character’s 45th anniversary.

The collection features all the nostalgic goodness you could ever want, including apparel, accessories, and more featuring Strawberry Shortcake’s’s original design from 1979. Some highlights in the collection include pink lounge pants that feature Strawberry Shortcake and strawberry shortcakes; a set of enamel pins featuring Strawberry Shortcake, Orange Blossom, and Blueberry Muffin; a sage green dress featuring little strawberries and Strawberry Shortcake; and a denim vest with strawberries and flowers around the neckline.

The most iconic pieces in the collection are the crossbody bag, mini backpack, and zip-up wallet, which each feature pink-and-white gingham, Strawberry Shortcake, and red accents. You can also pack your closet with T-shirts, sweatshirts, accessories, sweaters, and more. 

Whether you still have your old Strawberry Shortcake dolls on display or just wish that you did, this new merch collection will bring you just as much joy as Strawberry Shortcake did growing up.


This merch collection features apparel, accessories, and more featuring Strawberry Shortcake and her friends in their original designs from 1979.

Product Facts

  • MSRP:
  • $9.90-79.90

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.