Die Hard Celebrates 30th Anniversary With New Merchandise

To celebrate the 30th anniversary of the action thriller Die Hard, 20th Century Fox Consumer Products unveiled a new line of products just in time for the holiday season. The new items include everything from books to collectibles, so fans can relive the iconic film and live like John McClane.

The Nakatomi Corporation, the Japanese company at the center of Die Hard, is the focus across an assortment of shirts, notebooks, and mugs from Fox Shop. There’s even a highly-stylized “shattered glass” T-shirt and a “YKYMF” sweater that’s sure to make a statement at any holiday party.

As a special holiday treat, the first-ever Die Hard: The Ultimate Visual History book will tell the behind-the-scenes story of Die Hard and its sequels through exclusive cast and crew interviews. Three decades after the debut of the original film, fans can discover the story behind the creation of the Die Hard saga in this visual book.

Al Powell (left) and Tony Vreski (right).

From Funko, fans can add the John McClane Pop! vinyl figure to their collection. Mastermind Hans Gruber, festive Tony Vreskiv, and Twinkie-loving Sergeant Al Powell are also available.

Kick things up a notch with A Die Hard Christmas: The Illustrated Holiday Classic. Available now, this storybook for adults is based on the action-packed movie fans know and love, and features machine guns, European terrorists, and a cop who’s forced to save the day. Filmed with whimsical illustrations, this reimagined homage to the classic film is a must-have for Die Hard fanatics.

Key retailers will also showcase Die Hard merchandise this season, including Hot Topic, BoxLunch, GameStop, and online retailer Fright Rags.

About the author

Joe Ibraham

Joe Ibraham is the Art Director at the Toy Insider, the Toy Book, and the Pop Insider. He creates all graphic content for the Toy Insider, the Pop Insider, and the Toy Book social channels, including promos and stagnant graphics, as well as all signage, programming, and media graphics for various networking events. Joe shoots, edits, and manages all YouTube content for the Toy Insider and Pop Insider brand, including Play by Play videos, event videos, and other promotional videos. When he's not in the office, you can find Joe in the gym or hanging with his friends and family. He loves music, basketball, and art in a variety of forms. He STILL wonders why Drake and Josh is not available on Netflix.