Disney and Comcast continue to engage in the mother of all tug-of-wars over Twenty-First Century Fox‘s movie and and TV assets. If ever there was a time for popcorn, it is now.

Disney channeled its inner Annie Oakley, and replied to Comcast’s recent bid offer by saying anything you can I can do better, raising its offer to a whopping $71.3 billion. The new bid is for $38.00 a share, which rivals Comcast’s offer for an all-cash $35.00 a share.

According to CNBC, two Fox and Disney bigwigs—Fox executive chairman Rupert Murdoch and Disney CEO Robert Iger—met on Tuesday, the night before the bid was submitted. The new bid grants Fox shareholders the ability to choose cash or stock.

While no official decision was made yet, a recent statement from Murdoch seems to show what team Fox is rooting for (Hint: the mascot is Mickey Mouse). He states that, “We are extremely proud of the businesses we have built at 21st Century Fox, and firmly believe that this combination with Disney will unlock even more value for shareholders as the new Disney continues to set the pace at a dynamic time for our industry.”

Looks like Comcast is going to have to step up their game if they stand a chance at a W, or should we say an F.



About the author

Stephanie Grassullo

Stephanie Grassullo

Stephanie Grassullo is an associate editor at Adventure Publishing Group. In addition to handling toy and licensing news and updates for The Toy Book and The Licensing Book, Stephanie also writes toy reviews and commentaries for the Toy Insider. When she’s not binge-watching old episodes of Gossip Girl, Stephanie is always game for Boggle tournaments—she’s the titleholder Boggle champion in her family, and proud of it! Stephanie firmly believes that there is no awkward moment that can’t be remedied with the help of Bop It. To get to know her better, follow her on Twitter @steph_grass.