Warner Bros. Discovery Is Decking the Halls for 20 Years of ‘Elf’

It’s Nov. 1, which means it’s officially time to start gearing up for the holidays! Warner Bros. Discovery is going big this year for Elf’s 20th anniversary, which means events, new merch, and more!

The celebration starts next Tuesday, Nov. 7, in the magical land called New York City, where the Empire State Building will light up green and yellow. Warner Bros. Discovery will also host a sweet pop-up cart featuring treats inspired by the elves’ four main food groups: candy, candy canes, candy corn, and syrup. The treats will be free for guests who purchase tickets to the building’s 86th-floor Observatory from 2-5 p.m. that day.

Guests who visit the building’s iconic Fifth Avenue lobby from Nov. 7-Jan. 1 can join Buddy the Elf on his adventures from the North Pole to New York City. The special pop-up display will feature tons of Elf-themed shoppable merch that is a perfect gift to bring home for the holidays.   Starting on Nov. 10, guests who visit the building’s 86th-floor Observatory can also pose with a life-size version of Buddy. The Empire State Building will also host Elf screenings on Dec. 3, 10, and 17 on the building’s 80^th floor, complete with complimentary candy, snacks, and drinks.

If you can’t make it to NYC this year, you can also watch Elf when it re-releases in theaters or watch it on Max and Hulu. You can also catch CineConcerts’ Elf in Concert, which debuts on Nov. 17 in San Jose, California, before heading to more than 30 cities around the world. The performance features local orchestras performing the movie’s score while the movie is played on a 40-foot screen. 

On the merch side of the celebration, Warner Bros. Discovery‘s Elf offerings cover everything from charcuterie boards to pet accessories. The WB Shop is packed with holiday-tastic Elf merch, including apparel, accessories, home goods, and more. 

One of the most iconic moments in Elf revolves around food, so WBD is collaborating with candy-cane brand Brach’s for Swirly Twirly Gum Drops, Candy Cane Forest Mellowcreme Candy, and Candy Canes! Mrs. Butterworth’s is adding some Christmas cheer to breakfast with a limited-edition, Elf-themed Sugar Cookie Pancake Mix Kit, which comes with a special bottle of original breakfast syrup. Goldfish and Keebler are also getting in on the festive food fun with Maple Syrup-Flavored Grahams and Gingerbread Fudge Stripe Cookies.

If you’re looking for home goods and decor, even better! WBD is collaborating with Pottery Barn for more than 25 pieces of home goods and gifts; Picnic Time for an Elf charcuterie board; Homesick for three candles; Goose Creek for six candles; Franco’s for throw blankets and pillows; Bonjour Fête for party supplies and decor; Typo for mugs, cards, and wrapping paper; Hallmark for ornaments; Enesco for a Jim Shore ornament collection; Williams Sonoma for an Elf advent calendar; and Christopher Radko for a European Glass tree topper. 

Kidults will love the Elf toys and collectibles that are on the way, which include a special-edition Elf Etch A Sketch from Spin Master, which is available in classic and pocket sizes. There are also new Bugs Bunny and Buddy the Elf Funko Pop! figures and a Make It Mini Food Holiday Theme collection from MGA Entertainment. 

WBD is also collaborating with tons of brands to offer Elf apparel and accessories for everyone, even the dog! You can snag Elf apparel at Sam’s Club, pajamas from Hanna Andersson, button-downs from RSVLTS, socks from Stance, a charm bracelet from Alex and Ani, a matching mini backpack and wallet from Loungefly, Pura Vida bracelets, slippers from TIME, and fuzzy clogs from Crocs. The makeup artist/Christmas lover in your life will be positively obsessed with the Elf eyeshadow palette, makeup bags, lip glosses, and more from Revolution Beauty, along with the hair accessories and satin pillowcases from Kitsch. Finally, Sassy Woof has everything your pet needs for a happy holiday season, including Elf –themed harnesses, collars, and leashes.

Whether you were ready to celebrate the holidays at 11:59 p.m. on Halloween or need to wait until Black Friday to start feeling the spirit, this merch collection is a great way to add some sweetness to your holiday season.