FOCO just emerged from the dugout with a new player on its roster of sports collectibles: PZLZ.

The new, 3D puzzle toys from the creators of BRXLZ construction sets allow fans to build miniature re-creations of their favorite team’s logos, mascots, and stadiums. Constructed using lightweight foamboard pieces that securely fit together, each set includes all necessary materials and detailed building instructions.

At launch, the first wave will include a pair of MLB logos —New York Yankees and Los Angeles Dodgers — as well as mascots from the Boston Red Sox, Milwaukee Brewers, Houston Astros, and Chicago Cubs.


“For over three years, we have received overwhelmingly positive feedback regarding our BRXLZ line, but they are a challenge,” says Matthew Katz, licensing manager at FOCO. “The PZLZ line offers a similar experience to the BRXLZ product line, but are easier to construct and less time consuming, making it more accessible to the average fan.”

The launch collection is available now.

Photos: FOCO

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.