The new Furby comes in purple and coral coloring. | Source: Hasbro

Brush up on your Furbish, friends! One of the hottest toys of the ’90s and ’00s is making a comeback with a fresh new look.

Furby, the electronic toy that took over the world upon its release in 1998, has returned just in time for its 25th anniversary. Yep, 1998 was 25 years ago.

In recent years, the Furby has had big-screen moments as a necklace in Uncut Gems and as a hysterical antagonist in The Mitchels Vs. The Machines. (Seriously, watch that scene now if you haven’t already.) The toy is also popular on TikTok: The hashtag #Furby has more than 551.7 million views at the time of writing.

The new version of this interactive toy friend features five voice-activated modes and more than 600 responses to discover, including lights, sounds, and 10 songs.

The new Furby also responds to hugs, pats, belly tickles, shaking, and feeding of its pretend pizza charm. Fans can care for Furby by feeding them, combing their furhawk, and dressing them up with the included clip-on beads and fashion accessories.

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Over the years, Furby has remained a symbol of self-expression for fans across the globe due to the immense and growing fandom that has taken Furby from a toy to an imaginative brand and lifestyle.

The next era of this cute, cool, and weird toy icon is available now on Amazon in two colors, purple and coral. You can grab one at all major retailers starting on July 15 for $69.99.

About the author

Maggie Dougherty

Maggie Dougherty

Maggie Dougherty is an editorial intern at Adventure Media & Events. She is a senior at Iona University in New Rochelle, New York, where she studies digital media and production. In her free time, Maggie can be found watching Conan O’Brien videos on YouTube, reading biographies of Lyndon B. Johnson, or listening to the Succession soundtrack.