Star Wars Day Hallmark

Hallmark is one of the companies that made our list of the hottest deals for Star Wars Day, but it’s not just serving up great deals, it’s got new products as well.

The Hallmark crew is borrowing a phrase from Lord Vader himself as they aim to make May 4 “a day long remembered,” with the launch of new products in Hallmark Gold Crown stores and online.

Among the new items being offered is a personal favorite: a Star Wars Day exclusive Hallmark Keepsake Ornament based on the Medal of Yavin. Look closely in the recent teaser for The Rise of Skywalker, and the same medal resurface more than 40 years after it first hit screens.

Hallmark Medal of Yavin

“Celebrating Star Wars Day annually with fans has become a Hallmark tradition,” says Christine Taylor, licensing creative manager of Hallmark Cards. “We’ve been creating Star Wars products at Hallmark for 25 years, and being huge fans of the franchise, we love continually reinventing new ways to help friends, fans, and families to connect through their shared love of the creatures, the characters, the ships, and all the memorable moments and quotes.”

New Star Wars gift items include kitchen accessories, such as a Chewbacca-themed apron and Millennium Falcon grilling spatula. One hot new item in the itty bittys plush collection is Luke Skywalker in his X-34 Landspeeder, inspired by a deleted scene from Star Wars: A New Hope (hint: floppy hat).

Hallmark Star Wars

Preorders will also be open for the latest Star Wars Hallmark Keepsake Ornaments (which arrive in July and Oct.), and Hallmark Gold Crown stores will be offering in-store promotions for the celebration of Star Wars Day, including a free, limited-edition, four-piece pin set with a purchase of $15 or more on Star Wars merchandise. Fans shopping in stores and online at will also receive “a fourth off” select Hallmark-branded Star Wars gifts.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.