As we enter our third year of in-person fan events and trade shows being altered by the ongoing COVID-19 pandemic, NECA and Target are partnering up for what looks to be the biggest online fan event we’ve seen yet.
On March 18, the companies will kick off Haulathon (also styled as Haul-A-Thon), a global four-week event. A new batch of exclusive Haulathon products will be available to purchase every Friday at 8 a.m. CT during the event. The items will come from NECA and its subsidiaries, which include Kidrobot, Chia Pet, and more. U.S.-based fans will be able to access Haulathon exclusives at target.com, while international collectors can get them from haulathon.com.
The exclusives will feature popular characters and brands including Teenage Mutant Ninja Turtles, Back to the Future, Gargoyles, Hello Kitty, Elvira, Universal Monsters, Evil Dead, Bob Ross, Gremlins, and more. Some of the exclusives include special “Swag Sets” for the event, Kidrobot Phunnys featuring Mickey and Minnie Mouse, and signed variants (including a signed Ru Paul Chia pet).
In addition to these exclusives, Haulathon will offer some first-looks and panels featuring special guests, including TMNT Co-Creator Kevin Eastman, Howie Mandel (Gizmo from Gremlins), Cassandra Peterson (Elvira), and Paul Fusco (Alf). The event will also feature the exclusive reveal of David Hasselhoff’s Malibu Drive clothing line. These panels will stream on the Haulathon social media accounts and on haulathon.com.