Some of the cute and rocking looks from the Hello Kitty & Friends collection. | Source: Forever 21/the Pop Insider

Hello Kitty made her first appearance more than 45 years ago, but she and her friends will be Forever 21 with this new collection!

This is the second time fashion retailer Forever 21 has partnered with the beloved Sanrio icon for licensed apparel and accessories, this time moving away from the traditional pastel pink and toward a new, grunge aesthetic. Many of the pieces in the collection tap into darker colors, graffiti-style fonts, and faux leather material, while others keep true to the classic kawaii look. 

The collection offers sweaters, T-shirts, jackets, skirts, sweatshirts, joggers, sweatpants, and more displaying Hello Kitty imagery and graphics in women’s, men’s, kids’, and plus sizes. There are also pieces featuring some of Hello Kitty’s friends, including Badtz-Maru, Keroppi, and the Twin Stars.

Hello Kitty & Friends Moto Jacket | Source: Forever 21/the Pop Insider

A standout from the collection is the faux leather Hello Kitty & Friends Moto Jacket. It displays “Hello Kitty” in a grunge font on the sleeve, along with notched lapels and pin details. The back of the jacket features a spray paint-style image of Hello Kitty, her bow complete with paint drips.

Some of the accessories and more from the Hello Kitty & Friends collection. | Source: Forever 21/the Pop Insider

This collection also features more than just apparel! Forever 21 is offering Hello Kitty & Friends bags, beauty products, home decor, jewelry, phone cases, notebooks, sleepwear, and even pet apparel. Carry Keroppi around on a cute phone case, strut around the house in Twin Stars slippers, and store all of your beauty products in a Badtz-Maru makeup bag.

Related: Unbox a Sweet Surprise with the Kandy x Sanrio Collection

The Hello Kitty & Friends x Forever 21 collection is available to shop now for a limited time in Forever 21 stores and at, with prices ranging from $6.99-79.99.

About the author

Madison Eubanks

Madison Eubanks

Madison Eubanks is an editorial intern at the Pop Insider, the Toy Insider, and the Toy Book. When she’s not binge-watching the entire Harry Potter film series for the 42nd time or thrifting for vintage toys, Madison contributes her writing to all three publications. She is excited to explore the world of toys and pop culture. In her free time, Madison enjoys listening to music, writing film reviews, and performing roller skating tricks.