Imagine this: a skate, surf, and snow lifestyle brand teams up with a Grammy-nominated hip-hop duo. Now, add a hot toy brand into the mix. The result? A collaboration that produces distinct attire and collectibles designed for those with a cutting-edge aesthetic.
Hot Wheels, Run The Jewels (RTJ), and Volcom are the brands in question, teaming up to launch limited-edition apparel and a custom Hot Wheels vehicle for trendsetters and collectors. Following a long-standing partnership between Run The Jewels and Volcom — responsible for the group’s signature black denim stagewear — Hot Wheels is now joining the fun.
The Hot Wheels collab is a natural fit for the music group. Killer Mike of RTJ, a Hot Wheels fan, is known for giving a collectible car to each kid who receives a haircut at his barbershop, SWAG Shop. So, if you’re looking to embrace your individuality while paying homage to your favorite brands and music, these products might have you racing to your shopping cart.
T-shirts | Source: Weber Shandwick
Patchwork jacket back | Source: Weber Shandwick
Patchwork jacket front | Source: Weber Shandwick
Hoodie and long-sleeve shirt | Source: Weber Shandwick
The Hot Wheels x Run The Jewels x Volcom collection features T-shirts, long-sleeve shirts, hoodies, and a patchwork jacket featuring Killer Mike’s Buick Grand National and Hot Wheels art. The T-shirts showcase all three company’s names, Hot Wheels checkered flags, and an icon from RTJ’s album covers.
Hot Wheels Collector Box | Source: Mattel Creations
Hot Wheels car | Source: Mattel Creations
Back of the Hot Wheels car | Source: Mattel Creations
Front of the Hot Wheels car | Source: Mattel Creations
To round out the collab, Mattel Creations is dropping a special-edition, collector die-cast black Buick Grand National Hot Wheels car. The Hot Wheels x Run The Jewels x Volcom ‘87 Buick Regal GNX is inspired by Killer Mikes’ own car and is embellished with the recognizable Volcom stone logo in a vibrant hot pink. Fans and Hot Wheels collectors will notice “RTJ” on the front license plate and “Run The Jewels” written across the front windshield.
The products are inspired by RTJ’s vibe, Volcom’s street-inspired style, and the designs featured on your favorite Hot Wheels car. Just like RTJ’s music, this collection has a nice flow!
The collection launches on Sept. 22 at Volcom retailers, creations.mattel.com, and volcom.com.
HOT WHEELS X RUN THE JEWELS X VOLCOM ’87 BUICK REGAL GNX
The black Hot Wheels die-cast is inspired by Run The Jewels member Killer Mike and his classic car. It features "RTJ" on the front license plate, "Run The Jewels" on the front windshield, and the iconic Volcom stone logo. This Hot Wheels Collectors car is part of the Hot Wheels x Run The Jewels x…
