Hype’s newest collection offers Sonic-inspired prints. | Source: Hype

Race into the good weather at supersonic speeds in the upcoming Hype x Sonic the Hedgehog collection. SEGA and UK lifestyle brand Hype are launching a new line of licensed apparel and accessories in honor of the internationally loved, cerulean blue video game character. 

Fans can show their support for the Blue Blur in style. | Source: Hype

This 30-piece adult and childrenswear line will feature a traditional Sonic the Hedgehog color palette with neon accents. The capsule collection will include hoodies, joggers, T-shirts, leggings, and a bowling shirt, along with accessories like a matching backpack and two styles of pencil cases. 

This capsule collection offers unique prints and Hype’s signature design elements. | Source: Hype

The collection will highlight many beloved characters from the gaming franchise, including Sonic, Super Sonic, Knuckles, Tails, Shadow, and Amy. These characters are depicted in tie-dye, gradient fade, galaxy, and graffiti spray-inspired prints that blend Hype’s signature street style with influence from Sonic’s Japanese-inspired roots.

Related: Great Eastern Entertainment Celebrates 30 Years of Sonic the Hedgehog

The Hype x Sonic the Hedgehog line will launch in the Hype Carnaby London store, on justhype.com, and in select international retailers on March 31 — Just in time to wear these pieces to see Sonic 2, which hits theaters on April 8. Fans of the Blue Blur can use the hashtag #HYPEXSONIC to follow the buzz crossplatform.

About the author

Annabelle Canela

Annabelle Canela

Annabelle Canela was an editorial assistant at The Pop Insider, The Toy Insider, and The Toy Book. When she’s not writing about her favorite toys and fandoms, she loves creating poetry, taking her puppy to the park, and chefing up new creations in her Brooklyn kitchen. You can usually catch her reading Spider-Man comic books on the subway or eating dim sum in Chinatown. This New York City native has traveled all over the Caribbean, including to her family’s home country of Dominican Republic. Naturally, she does it all por mi gente.