Black Light X-Men Pop! figures | Source: Disney/the Pop Insider

Marvel has a bright future and many movies ahead, but the company’s latest collab with Target is taking a look back at its rich history.

Yesterday, Marvel announced “Marvel Through the Ages,” a Target-exclusive merchandise series that will include a full year of toys, games, collectibles, apparel, and accessories. Each release in this program will highlight a different era of Marvel comics, characters, and/or movies.

Related: Turn Up the Nostalgic Flame with New Retro Marvel Legends: Human Torch, Hulk, and More

The first Marvel Through the Ages release is highlighting the “Timeless Age,” with pieces featuring retro X-Men characters. For this wave of merch, Marvel tapped Funko and its distinct black-light aesthetic.

The collection includes colorful, Black Light Pop! figures of Rogue, Wolverine, Magneto, Gambit, and Deadpool (pictured above, $10.99 each).


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The release also includes a Marvel Blacklight Deadpool Wizard T-shirt ($12.99); a Pop! X-Men Backlight Mini Backpack ($29.99); a three-pack of socks featuring Magneto, Wolverine, and Rogue ($12.99); a four-piece pin set ($11.99); and a drinking glass set. All of the pieces feature the charcters in their black-light color scheme, and they will be available from and/or in Target stores.

According to the “Marvel Through the Ages” landing page on, upcoming ages include the “Patriotic Age” (with a Captain America logo), the “Infinite Age” (with an Avengers logo); and the “Amazing Age” (with a Spider-Man logo). Stay tuned for updates about the merch in these upcoming waves!

About the author

Madeleine Buckley

Madeleine Buckley

Madeleine Buckley is a senior editor at The Pop Insider, The Toy Insider, and The Toy Book. She covers all things toys and fandom, and has appeared on Cheddar and a variety of regional news networks to talk about the latest trends in both. She is a movie score enthusiast, mediocre knitter, proud Syracuse alumna, and Marvel lover. You can usually find her at the movies or hanging out at home with her super-pup, Parker.