You won’t have to dig at the bottom of the toy bin for this.
Mattel is bringing fans a two-day virtual experience this spring called Mattel Creations Revealed.
Fans can attend live streams with designers, get a closer look into niche Mattel jobs, and take a digital tour of employees’ cubes decked out with brand-new and archival products. The event will feature brand marketers from across the Mattel Portfolio, opportunities for Q&As, and, of course, never-before-seen products.
Mattel says that new products will be unveiled and available during the event from brands including Barbie, Hot Wheels, Monster High, UNO, Masters of the Universe, Little People, and more.
Mattel Creations, the toy company’s design collaboration and direct-to-consumer platform, hopes to unite fans to celebrate creativity, innovation, and the magic of Mattel.
This virtual experience begins at 9 a.m. PT on March 21 and continues on March 22. Interested fans can sign up and stay updated at creations.mattel.com.
