Get ready to collect some of your favorite characters in an all-new way!

McFarlane Toys inked a multi-brand licensing deal with Hasbro to bring G.I. Joe, Transformers, Power Rangers, and Dungeons & Dragons into its Page Punchers lineup.

Transformers Page Punchers will roll out alongside G.I. Joe in early 2024 with additional assortments to follow. Each Page Puncher includes a full comic book and two articulated action figures.

“Page Punchers is an exciting program for us because it gets comic books into people’s hands — along with a fun toy product — who might not otherwise shop at comic stores,” says Todd McFarlane, Founder and CEO of McFarlane Toys. “Parents enjoy them because they encourage reading and collectors like them because they provide unique and interesting character stories.”

The affordable Page Punchers line launched with an assortment of superheroes offered at a price point of around $10.

McFarlane says the line will be available at major retailers and your favorite specialty retailers.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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