ZURU’s Mini Brands teamed up with Ulta for the first-ever beauty Mini Brands collection!
Every beauty guru and MUA (wanna-bes count, too) loves an Ulta product haul, and these mini beauty-themed collectibles will be no exception.
Each beauty mini is a miniature replica of the full-size product and has immersive elements like detachable parts, articulating product elements, and signature designs. A capsule containing five mystery beauty minis costs $9.99. The minis don’t include any actual product (i.e., no perfume in the bottle), but that is easily made up for in cuteness. The mystery element will make it easy to gamify by collecting all 68 products.
| Source: ZURU
The Beauty Mini Brands features products from 13 popular beauty brands, including Monday Haircare, Urban Decay, NYX, Tarte, OPI, TRULY, Redken, Drybar, e.l.f., Good Molecules, Supergoop!, and many more.
This exclusive collection will allow beauty lovers of all ages to enjoy their favorite brands in a way they have never have before.
These collectible minis will launch on Oct. 6 exclusively at Ulta Beauty stores nationwide and on ulta.com.
