You can’t show up to the theater to see Barbie: The Movie without incorporating her look into your outfit… or your entire lifestyle.
A new MINISO and Barbie merchandise collaboration has you covered — it just launched in the U.S. and is available at four store locations: SoHo and Times Square in New York City; Irvine Spectrum in Irvine, California; and Hollywood in Los Angeles.
The collection includes all kinds of items for your Dreamhouse closet, including socks, a variety of chic bags, and scrunchies. But that’s not all — the line also offers all kinds of household products, including stationery, pens, pillows, cups, hair brushes, wallets, cardholders, phone cases, makeup, gua shas, and more. And, of course, it all has at least a splash of pink!
Many of the items also pay tribute to Barbie’s classic black-and-white striped chevron bathing suit from the ‘50s. Notebooks, eye masks, combs, headbands, and eyelash curlers all have the classic pattern that captures the retro American charm.
With the Barbie logo, leather, lace, pompoms, and rhinestones also adding to the collection’s glam, shoppers can truly embrace the Barbie fashion trend.
The four MINISO stores saw a 30% sales increase on the first day of the release, and the collection is set to gradually roll out in other global markets during the second half of this year. Additionally, U.S. shoppers can expect a series of monthly launches featuring new pop culture products, including a Snoopy collection that will be coming out next month.
Be a part of Barbie Land with the MINISO and Barbie collection, which is available in-store only.
