If you’re in New York City and have been missing your toy runs, mask-up and get ready because the iconic toy soldiers at FAO Schwarz have been “fine-tuning their piano keys” to get back in business. The company’s flagship store in New York City‘s Rockefeller Plaza has reopened with new safety measures and a few surprises, including an Iron Studios shop.
Face coverings are mandatory for all guests and team members at FAO Schwarz. Additional wellness protocols include reduced store hours, frequent daily store cleanings, sanitizing stations, limited store occupancy, social distancing markers, register guards, and the managing of traffic flow both in-store and at entrances and exits.
Additional new experiences and exclusive partnerships are planned for the months ahead including characters, celebrities, and “perhaps a puppet or two.”
FAO Schwarz is open from 12 p.m. to 6 p.m, Wednesday to Sunday.