Race into the good weather at supersonic speeds in the upcoming Hype x Sonic the Hedgehog collection. SEGA and UK lifestyle brand Hype are launching a new line of licensed apparel and accessories in honor of the internationally loved, cerulean blue video game character.
This 30-piece adult and childrenswear line will feature a traditional Sonic the Hedgehog color palette with neon accents. The capsule collection will include hoodies, joggers, T-shirts, leggings, and a bowling shirt, along with accessories like a matching backpack and two styles of pencil cases.
The collection will highlight many beloved characters from the gaming franchise, including Sonic, Super Sonic, Knuckles, Tails, Shadow, and Amy. These characters are depicted in tie-dye, gradient fade, galaxy, and graffiti spray-inspired prints that blend Hype’s signature street style with influence from Sonic’s Japanese-inspired roots.
The Hype x Sonic the Hedgehog line will launch in the Hype Carnaby London store, on justhype.com, and in select international retailers on March 31 — Just in time to wear these pieces to see Sonic 2, which hits theaters on April 8. Fans of the Blue Blur can use the hashtag #HYPEXSONIC to follow the buzz crossplatform.