The new product assortment is highly customizable and celebrates Sanrio’s 60th anniversary. There are six new items in all, including customizable, graphic T-shirts ($30) and hoodies ($70), pictured above. Each of the customizable items gives different options for the color, the graphic, and the graphic placement. You can also add your name or a word of your choice to the items, as part of the phrase “Hello ___.”
There are also Hello Kitty Future Finish Jeans for $148, available in both men’s and women’s fits. These adorable pants (or shorts!) feature a light, line-drawn pattern that includes Hello Kitty and some of her best friends.
Finally, there are three accessories to round out the line: a customizable tote bag ($25); a bandana ($25); and two reusable face masks that are timely, adorable, and affordable ($7 each)!
The new Hello Kitty items are available to purchase starting today, exclusively from levi.com and the Levi’s app.