Loungefly is headed to the desert.
Funko’s fan-forward lifestyle brand announced its plans to attend South by Southwest (SXSW). The company will have its own booth (Booth No. 1235) at the show, which will offer an immersive fan experience from Mar. 12-15. The brand will also host a celebrity panel with Christy Carlson Romano (from Kim Possible and Even Stevens), a happy hour event, and a product showcase for SXSW badge holders.
At the booth, fans will be invited to walk through a photo-worthy experience that offers visitors a chance to see the latest innovative fashion accessories and trends through inspired rooms, where select Loungefly accessories will be available for purchase. The booth will include a feel-good room of plush, a section with the flavorful scent of delicious treats, and a glow-in-the-dark space.
The SXSW x Loungefly Happy Hour lets fans visit the booth for drinks and hear the company’s creative visionaries discuss the newest collectible accessories. The celebrity panel will be moderated by StyleCaster Entertainment Editor Sophie Hanson and will take place on March 14 from 2:30-3:30 p.m. The panel will touch on topics such as innovative fashion trends, fandoms, pop culture, and finding purpose through passion.
You can stay up-to-date with Loungefly’s activities, experiences, and products at SXSW by visiting loungefly.com and following the brand on its social media.
