Hasbro‘s Starting Lineup is getting some new players next year.
The company behind G.I. Joe and Transformers revealed that it inked new licensing agreements with the National Football League (NFL) and National Football League Players Association (NFLPA). Under the new deals, some of the biggest names in football will join the relaunched Starting Lineup brand of action figures beginning next year.
Starting Lineup relaunched this fall with an inaugural lineup of 6-inch scale action figures inspired by players from the National Basketball League (NBA).
“We love products that spotlight the players’ likenesses and personalities because that authenticity strengthens fan-player connections,” says Terése Whitehead, vice president, consumer products and strategy at NFL Players Inc., the marketing and licensing arm of the NFLPA. “Bringing NFL players into Starting Lineup is a perfect opportunity to combine that authenticity with a fun, nostalgic brand designed to elevate the whole experience for longtime collectors and a new generation of fans.”
The Starting Lineup relaunch is in partnership with Fanatics and is offered direct-to-consumer via Hasbro Pulse and Fanatics-operated team stores.
The NFL/NFLPA collection will be available to preorder beginning next year.
