We all love our collectibles, but behind every piece on the shelf lies a story of how it got there.

One key piece of each collectible’s journey is the store from which it was purchased, and since 2020, Nacelle — the studio behind The Toys That Made Us and The Movies That Made Us (Netflix), Behind The Attraction (Disney+), and Icons Unearthed (Vice TV, Amazon Prime Video) has been shining a light on the brick and mortar retailers that foster community among toy collectors.

Today, The Pop Insider and The Toy Book have your exclusive first look at the trailer for A Toy Store Near You Season 6, debuting Christmas Eve on Amazon Prime Video. Check it out!

As we enter our sixth season, the show seems to be picking up momentum, which is amazing for a show that’s been on this long! From day one, It’s a dream come true to be able to help shine a spotlight on these small businesses that are so important to our communities.”
Brian Volk-Weiss, Nacelle Founder & CEO

This season features the following stores:

Additionally, this season features appearances from YouTubers and social media personalities including Pixel Dan, Larry Bundy Jr., Andre Meadows, Shartimus Prime, Dan Larson of Toy Galaxy, Zombie Sailor Toys, and more.

Looking ahead, Nacelle continues ramping up The Nacelleverse, an interconnected realm of toys, publishing, and entertainment. The company plans to reveal more news related to the project when it hosts a panel at LA Comic Con this weekend. The Nacelleverse includes Robo Force, Sectaurs, Biker Mice from Mars, Power Lords, and other cult classic brands that have been reimagined for future generations.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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