Squishmallows might have taken over your bed, but prepare for them to take over your wardrobe as well!
The global sports brand Puma is teaming up with Jazwares to introduce an apparel and footwear collection featuring the iconic core characters of the popular plush line Squishmallows. This collection will feature three stylish footwear options as well as hoodies and matching T-shirt and shorts sets. These must-have items — which are sure to be adorable — are set to launch in the spring.
Since the plush’s release in 2017, Squishmallows have exploded in popularity and Jazwares has been focused on developing the plush into a lifestyle brand. This marks the latest collaboration for the company, which has also partnered with McDonald’s, Disney, Nickelodeon, and more. Puma is also no stranger to the co-branding world, previously teaming up with video games such as Final Fantasy XIV and movies such as The Batman to release apparel and accessories.
The official launch date and pricing details remain unknown, so stay tuned for more info on this soft and colorful collab.
