Source: Jazwares/The Pop Insider

The Wizarding World of Harry Potter just got squishy!

During a panel at Comic-Con International: San Diego (SDCC), Jazwares formally unveiled its first wave of Harry Potter Squishmallows.

At launch, fans can collect Gryffindor Lion, Ravenclaw Raven, Hufflepuff Badger, and Slytherin Snake Squishmallows in 8- and 10-inch sizes ranging from $12.99-$14.99. Right now, the first wave is already up for preorder on Amazon, but other retailers, including Hot Topic and select specialty toy stores, are expected to conjure up some stock this fall. Amazon estimates delivery on or about Oct. 15, 2023.

Source: Jazwares

These are officially licensed by Warner Bros. Discovery and include the ultra-collectible, ultra-squeezable, authentic Squishmallows design and construction that you’d expect.

Related: Summer 2023

And, if Harry Potter isn’t your thing, stay tuned! Jazwares also shared new Squishmallows styles for Sonic the Hedgehog and Godzilla, and word on the street is that additional Squishmallows news may surface next week — but our lips shall remain totally sealed!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.